Tairroir 一家以台灣在地食材與台灣經典美味融合法式手法的高級餐廳，企圖打造新世代的飲食精神。命名上，Taïrrior是一個清晰又富深意的自創字，以"Taiwan"（原文,台灣）與" Terroir"（法文，風土）融合而成。標誌設計上，我們使用字首「T」的造型轉化為用手端盤的印象，表達品牌永遠秉持一貫的服務精神，在形象上，我們運用各種新鮮的在地食材呈現「T」字，打造屬於Tairroir獨樹一格的影像，轉化其料理的實驗精神。我們為Tairroir發展了一系列的品牌識別形象，其中包括標誌, 包裝、各式菜單、感謝卡片以及網站設計。我們所有的設計項目皆會傳達到每個食物愛好者的手中，餐廳也得以透過我們的協助，傳遞他與眾不同的一面。
Taïrroir is a fine dining restaurant which marries classic Taiwanese cuisine and local ingredients with French cooking techniques. We aim to build culinary culture of the new generation through cultural transformation. A combination of “Taiwan” and “terroir”, “Taïrrior” is a simple but meaningful word we created for the restaurant. The first letter “T” is smartly transformed into the image of a hand carrying a tray to symbolize the brand’s commitment to serve. Besides, we transformed Taïrroir’s experimental spirit into a unique series of imagery by using various kinds of fresh local ingredients to build the letter “T”. We developed brand identity for Taïrroir, including their logo, packaging, menu, thank you card and web design. All our designs will reach food lovers and help the restaurant convey its uniqueness.
During a summer trip a few years ago, Leo, the founder of Transform, faced the tides of influences around him, and found himself driven by the thirst and ambition to make a difference. Thus, in the year 2011, Transform Design took its first step into the world with no far-fetched dreams or impractical ideals but only the stubborn insistence on transformation. Design is our profession and passion. Through communication and collaboration, we deliver the best visual solution to our clients.
We believe that only through constant change may greater ideas be triggered. Each unique project deserves its own design language, and thus conventional design solutions never meet our high expectations. We set these high standards because we insist that the outcome should be better and more valuable.
At Transform Design, we analyze the problem of every project and provide our clients with the best strategy using our professional design workflow. We specialize in many fields of design including Branding, Packaging, Book Design and Advertising & Marketing. However, we face all design challenges with the same determination to make a difference.
Our clients come from all industries, ranging from construction, electronics, to fashion, education and art. We rely on integrative thinking to provide each client of each trade with the most suitable advice and services.
2015
- 金點設計獎
三項金點獎章 （企業形象類）
- 第十一屆APD亞太設計年鑑
作品入圍（企業形象類）
- Tokyo Type Director's Club (TDC )
作品入圍（企業形象類）
- CUTOUT 馬來西亞專業設計雜誌專訪
- Creative Talk in Asia (CTA) 作品專訪入選
- DesignAwards.Asia
（DAA 亞洲設計網絡）｜最佳網站
- ASIA NEXT 2015
亞洲海報前衛實驗設計展｜邀請展出
- 高雄好漢玩字節｜邀請展出
- art4d.asia 網站專訪
- 學學文創：品牌設計講師
2014
- Taiwan Visual Design Award
· Golden Pin Design Award
· Asia Pacific Design Award
